Communications Specialist

Strategic communications support, scaled to your needs

Fractional communications support is designed for organizations that need experienced guidance and execution without adding a permanent headcount. I work as an extension of your team, providing senior-level communications expertise for ongoing needs, special projects, and high-priority initiatives.

My background spans corporate communications, executive messaging, internal communications, content strategy, thought leadership, and brand storytelling across complex, highly visible environments.

How can I support your team

Internal communications

Support for employee communications that inform, align, and engage your workforce. This may include leadership messages, change communications, intranet content, internal campaigns, team member stories, communication planning, and editorial support.

Executive communications

Clear, credible messaging for leaders who need to communicate with confidence. I can help develop talking points, speeches, presentations, executive announcements, thought leadership content, and strategic messaging for internal or external audiences.

Content strategy and creation

Content that is intentional, audience-focused, and aligned with your goals. Services may include website copy, articles, blogs, LinkedIn content, messaging frameworks, campaign copy, and content planning.

Thought leadership

Strategic content that helps leaders and brands show up with authority and authenticity. I support topic development, ghostwriting, profile positioning, and content planning that builds trust and visibility.

Project-based communications support

Additional capacity for launches, transitions, campaigns, special initiatives, or high-volume periods when your internal team needs experienced support quickly.

Who this is for

This service is a strong fit for:

• Small to midsize businesses that need senior communications expertise without a full-time hire

• Growing organizations building their communications function

• Marketing or communications teams that need temporary bandwidth or specialized support

• Executives who need help shaping clear, polished messaging

• Organizations navigating change, growth, or complex communications needs

What it’s like to work with me

I bring both strategy and execution to the table. That means I can help you think through the message, audience, and approach, then roll up my sleeves and help develop the deliverables that bring it to life.

Clients value working with me because I combine strong writing, sound judgment, and a collaborative approach. I know how to adapt to your voice, your goals, and your environment while keeping communication clear, professional, and human.

Why Barb Arnold Creative

With more than 20 years of communications experience, I understand how to create messaging that resonates with employees, leaders, clients and stakeholders. My work has spanned internal communications, executive visibility, career branding, corporate storytelling, and strategic content support across healthcare, energy, manufacturing, and other complex industries.

I help organizations communicate with greater clarity, consistency and impact without adding unnecessary complexity.

Support can be structured in the way that works best for your needs, including:

• Fractional ongoing support

• Monthly retainer partnerships

• Project-based engagements

• Short-term communications strategy or content support

Ready to explore fractional communications support?