You have the experience. I help you present it with clarity, confidence and strategy so you can stand out for the right opportunities.
At Barb Arnold Creative, I work with professionals at every stage of the journey — from mid-career job seekers to senior leaders ready for their next move. Whether you need a stronger résumé, a more compelling LinkedIn profile, or guidance on positioning yourself in today’s market, I create personalized career materials that reflect your value and support your goals.
MY SERVICES
01
Personal Branding Package
WHAT’S INCLUDED?
Your complete career toolkit — résumé, LinkedIn, and strategy — built to work together.
Everything you need to show up confidently in today's job market, crafted by a Certified Professional Résumé Writer, Career Coach, and LinkedIn strategist with two decades of real-world experience.
→ Completely revamped, ATS-optimized résumé
→ LinkedIn profile optimization with custom header, keyword strategy, and settings audit
→ Customizable cover letter template
→ 1-hour strategy session
→ Up to 3 rounds of refinements
→ Strategic job search guidance from a Certified Digital Career Strategist (CDCS)
INVESTMENT: $475
02
résumé
WHAT’S INCLUDED?
Your résumé should open doors, not collect dust in an ATS.
As a Certified Professional Résumé Writer (CPRW), I craft résumés that don't just look good — they're strategically positioned for the roles you actually want, optimized for applicant tracking systems, and written to make hiring managers stop and read.
→ Tailored to your career goals and target roles
→ ATS-optimized with industry-specific keywords
→ Clean, professional formatting built for clarity and impact
→ Available for all career levels — emerging professionals through executives
INVESTMENT: $175 - $300
03
LinkedIn Profile Optimization
WHAT’S INCLUDED?
Your LinkedIn profile is working 24/7. Is it working for you?
A polished LinkedIn presence is no longer optional — it's where recruiters search, where opportunities find you, and where your professional reputation lives between job applications. I'll rewrite your profile from headline to experience section with the same strategic lens I bring to every résumé.
→ Headline rewrite optimized for recruiter search
→ About section rewrite — compelling, keyword-rich, and authentically you
→ Experience entries rewritten for impact, not just duties
→ Skills audit and keyword optimization
→ Profile settings and visibility adjustments
→ 2 rounds of revisions
INVESTMENT: $200+
Clarity, strategy, and someone genuinely in your corner.
Whether you're navigating a career transition, re-entering the workforce, or simply stuck on what comes next — coaching with me is a focused, practical experience built around your specific goals. As a Certified Professional Career Coach (CPCC), I don't do generic advice. I help you get clear, get strategic, and get moving.
→ Career clarity — define what you actually want and how to get there
→ Personal brand and messaging — your narrative for résumés, LinkedIn, and interviews
→ Strategic action plan — a step-by-step roadmap without the overwhelm
→ Accountability and between-session support
→ Tools and resources tailored to your goals
INVESTMENT: $150-$825
04
Career Coaching
What makes this different
I bring more than writing support. I bring perspective.
With more than 20 years of communications experience and a strong background in personal branding, executive messaging, and strategic storytelling, I help clients connect the dots between their experience and the opportunities they want next. My process is thoughtful, collaborative, and grounded in helping you show up clearly and confidently.
Clients come to me when they want:
A résumé that feels more strategic and results-focused
A LinkedIn profile that sounds polished and professional
Clearer positioning for a career pivot or advancement
Personal support from a real expert, not a generic template
My process
1. Start with your goals
We begin with where you are now, what you’re targeting, and what is not working in your current materials.
2. Build your strategy
I review your experience, identify the strongest themes in your background, and shape messaging that aligns with your target roles.
3. Create polished materials
I develop customized documents and profile content designed to present your experience clearly and effectively.
4. Refine with confidence
You will have the chance to review and provide feedback so the final materials feel accurate, strategic, and true to you.
Let’s work together
Get in Touch
If you're interested in working with me, complete the form with a few details about your project. We'll review your message and get back to you within 24 hours.
WHAT THEY’RE SAYING
I highly recommend working with Barbara Arnold if you need a great résumé put together! She turned my résumé from what I thought was good to outstanding! She’s very easy to work with, 100% professional, and knows what she’s doing. For me, she was a miracle worker.