Why would you need a copywriter?

We all know that effective communication is key to success. Whether you are running a small startup or a well-established company, the ability to convey your message clearly and persuasively is crucial. This is where a professional copywriter comes into play. But why would you need a copywriter? Let's explore why hiring a copywriter can significantly benefit your business.

First, copywriters are experts in creating compelling content that captures the attention of your target audience. They use persuasive language and storytelling techniques to create content that resonates with your readers. By hiring a copywriter, you can ensure that your message is delivered in a way that engages and motivates your audience, increasing the likelihood of converting them into paying customers.

Furthermore, copywriters deeply understand your target market and can tailor their writing to appeal to your specific audience. They conduct thorough research to identify your customers' needs, desires, and pain points, enabling them to craft messages that truly speak to them. By tapping into the expertise of a copywriter, you can effectively communicate your value proposition and differentiate yourself from the competition, ultimately boosting your brand's reputation and credibility.

Copywriters are skilled in optimizing content for search engines. With the ever-growing importance of online presence, it's essential to have content that ranks well in search engine results. Copywriters possess the knowledge and techniques to incorporate relevant keywords and phrases without compromising the quality of the content. 

Copywriters can save you time and effort. As a business owner, your plate is already packed with various responsibilities and tasks. Crafting persuasive and engaging content requires time and skill that you may have yet to develop. By outsourcing the writing workload to a professional copywriter, you can focus on other critical aspects of your business, such as strategy, operations, and customer satisfaction. This allows you to maximize your productivity and ensures that your content is of the highest quality.

Additionally, copywriters bring a fresh perspective to your business. A copywriter can provide a fresh pair of eyes and offer valuable insights and ideas that can enhance your marketing efforts. By collaborating with a copywriter, you can benefit from their creativity and expertise, resulting in innovative and impactful content that gives your business a competitive edge.

Hiring a copywriter is essential for any business that strives for effective communication and successful marketing. From creating compelling content that engages your audience to optimizing your online presence and freeing up your time, the advantages of having a copywriter on board are undeniable.

Mastering the Art of Video Interviews: Your Path to Success

Preparing for a video interview can be a daunting task, but with the right guidance and mindset, you can significantly enhance your chances of success and leave a lasting impression on your prospective employer. In today's digital age, video interviews are gaining popularity as a convenient and cost-effective means for companies to evaluate candidates remotely. While they offer many advantages, they also come with unique challenges that necessitate proactive preparation.

Step 1: Ensure Your Tech Is Up to Par The first order of business is to make sure you have the essential equipment and a reliable internet connection. This includes a dependable computer or smart device, a high-quality webcam, and a clear microphone. Prior to your interview, conduct a thorough tech check to ensure everything functions seamlessly, and update or install any necessary software. It's also wise to test your internet speed to guarantee a smooth video call. Have a backup plan, such as a mobile hotspot, on standby in case technical glitches arise.

Step 2: Craft Your Ideal Interview Setting Creating a professional, distraction-free environment is pivotal. Select a quiet room where interruptions and background noise are unlikely. Proper lighting is key to ensuring your face remains clearly visible to the interviewer. Position your camera on a stable surface or use a tripod to achieve a natural and engaging conversational angle. A neutral, uncluttered background reflects positively on your attention to detail and professionalism.

Step 3: Research and Tailor Your Approach Dive into thorough research about the company and the role you're pursuing. Understand their values, mission, and culture, along with the specific responsibilities and requirements of the position. This knowledge will empower you to tailor your responses and demonstrate how seamlessly you fit into the company's vision. Scrutinize the job description, noting relevant experiences and skills to highlight during the interview.

Step 4: Prepare for the Interview Questions Anticipate the questions likely to be asked during the video interview. Create a list of commonly asked interview questions and practice your responses. Additionally, be ready to tackle industry-specific queries with well-thought-out answers. While practicing, pay close attention to your body language and facial expressions, as they can greatly influence your presence on video.

Step 5: Shine During the Interview Maintain composure and professionalism throughout the video interview. Dress in appropriate business attire, mirroring the company's dress code as if it were an in-person meeting. Speak clearly and confidently, ensuring active and attentive engagement with the interviewer while maintaining good eye contact. Showcase your enthusiasm and interest in the role by posing thoughtful questions about the company and the position.

Step 6: Follow Up with Gratitude After the video interview, don't forget to send a thank-you email or note to express your appreciation for the opportunity to interview. This simple gesture demonstrates your gratitude and reaffirms your genuine interest in the position.

In conclusion, preparing for a video interview demands careful planning and attention to detail, but the effort is well worth it. With the right preparations, you can make a remarkable impression and enhance your chances of success in today's competitive job market. For more expert insights and guidance, visit www.barbarnoldcreative.com. Your path to career success begins here.

Maximizing Your Resume's Impact with ATS-Friendly Formatting

In today's competitive job market, capturing the attention of hiring managers has become increasingly challenging. One effective strategy to ensure your resume stands out is by tailoring it to be compatible with Applicant Tracking Systems (ATS).

Many companies utilize ATS software to streamline their hiring process by sifting through numerous resumes and pinpointing the most qualified candidates. These systems analyze resumes for specific keywords and relevant information, ranking them based on their alignment with the job description. Therefore, mastering the art of formatting your resume for ATS is crucial to improve your chances of being noticed by potential employers.

Here are some indispensable tips to help you optimize your resume for ATS success:

1. Embrace an ATS-Friendly Format: ATS favors simplicity. Avoid complex elements such as tables, graphics, or elaborate fonts that may befuddle the system. Opt for standard fonts like Arial, Calibri, or Times New Roman, and use clear headings to clearly demarcate different sections.

2. Incorporate Relevant Keywords: Thoroughly examine the job description and identify industry-specific terms pertaining to the role you're pursuing. Seamlessly integrate these keywords throughout your resume, particularly in the skills and qualifications section. Ensure that their inclusion feels natural and not forced.

3. Choose the Right File Formats: While most ATS can handle Word documents (.doc, .docx) and PDFs, submitting your resume in Word format is generally a safe bet to ensure compatibility. Avoid obscure file formats that might lead to technical hiccups.

4. Tailor Your Resume for Each Application: Customize your resume for each job you apply to. Spotlight your most pertinent skills and experiences that align with the job requirements. ATS algorithms prioritize resumes closely matching the desired qualifications, so strategically emphasize your capabilities.

5. Optimize Your Headings: Stick with conventional headings like "Experience," "Education," and "Skills." Refrain from employing creative headings that could confuse the ATS. Maintain consistency in formatting by using the same order and wording for each section.

6. Simplicity Is Key: While creativity is valued in many fields, simplicity reigns supreme when it comes to ATS. Adhere to traditional resume sections and refrain from adding superfluous graphics or design elements. Focus on presenting your qualifications and accomplishments clearly and succinctly.

7. Proofread and Edit Diligently: ATS can be sensitive to formatting discrepancies and spelling errors. Make sure to meticulously proofread your resume and employ spell-checking tools to eliminate any mistakes. Pay close attention to formatting, ensuring uniformity in headings, bullet points, and overall structure.

By optimizing your resume for ATS, you significantly enhance your chances of passing the initial screening process and, ultimately, securing an interview. It's important to remember that while ATS plays a pivotal role in the recruitment process, having a visually appealing and well-organized resume remains equally crucial for human reviewers.

For more expert guidance on crafting a winning resume and to explore our creative approach to career development, visit www.barbarnoldcreative.com. Your journey to career success begins here.

Stand Out and Get Noticed: 5 Resume Mistakes to Avoid

As a resume-writing expert, I know your resume is often the first impression you make on potential employers. Resume mistakes could lead to missed opportunities and stall your professional success.

I’m committed to helping you put your best foot forward. Avoid these common resume pitfalls to land more job interviews and achieve your career goals.

Typos and Grammatical Errors

A resume full of typos and grammar mistakes detracts from your professionalism. Even a single error can cost you an interview.

As your resume coach, proofreading is one of my top priorities. I meticulously polish your resume to eliminate mistakes that could undermine your success. With flawless spelling and grammar, you’ll make a polished first impression.

Lack of Quantified Achievements

Your resume needs to showcase concrete results, not just duties. As your resume expert, I spotlight quantified achievements and metrics demonstrating your value.

The facts and data speak louder than generic claims. Backing up your experience with numbers proves you understand the impact of your work.

Irrelevant Information

Your resume should empower you to achieve your next career goal. That’s why I only highlight your most relevant positions and accomplishments.

Together, we shape your resume content around your target industry and ideal role. The focus stays on showcasing the experiences that matter most.

Dense Blocks of Text

Your resume should be skimmable and digestible. As your resume strategist, I craft targeted bullet points that convey your background at a glance.

I break up text and strengthen bullets with facts, data, and keywords. The formatting spotlights your value quickly for busy hiring managers.

Lack of Customization

A generic resume won’t unlock your career potential. We will customize your resume for each application, optimizing it based on the role, company, and goals.

With a targeted resume, you’ll stand out from the crowd. Hiring managers will recognize that your experience is a strategic fit for their needs.

As a resume writer, I aim to help you put your best foot forward. I believe resume mistakes should never stop you from showcasing your potential. Together, we’ll perfect your resume so you can get noticed and achieve career success. Let me know how I can help you take charge of your professional journey!

Harnessing Your Personal Brand for Unparalleled Career Success

Hello, world changers and go-getters!

I was just thinking about our last couple of chats on the power of professional writing, the strategic approach to job search, and crafting the ideal resume, especially for new grads. I couldn't help but notice a common thread in all these crucial career skills — they all revolve around YOU, your skills, your story, your journey. This led me to think, isn't it time we dived into something even more personal yet immensely powerful? Let's talk about the magic of personal branding!

First, let's debunk a common myth. Personal branding isn't just for celebrities or CEOs of Fortune 500 companies. We have a personal brand, whether we realize it or not. Our brand is the unique combination of our skills, experience, and personality that we communicate to the world around us. It's our reputation, our calling card, and our key to unparalleled career success.

So, how can you effectively harness your brand? Here are a few surefire tips:

1. Define Your Unique Value Proposition (UVP): This is the unique blend of skills and experiences that make you YOU. What do you bring to the table that no one else does? Once you identify your UVP, articulate it clearly and consistently across all your professional channels.

2. Tell Your Story: Every successful brand has a compelling story, and so should you. Your story is what connects you to others on a human level. It’s your journey, your trials, triumphs, and what you learned along the way. Make your story engaging, honest, and memorable.

3. Build a Strong Online Presence: In the digital age, your online presence can make or break your brand. This goes beyond just keeping your LinkedIn profile updated. Consider starting a professional blog or engaging in thought leadership on platforms like Medium or industry-specific forums.

4. Network Authentically: Networking isn't just about meeting as many people as possible. It's about forming meaningful relationships. Remember, your personal brand isn't just about what you say about yourself but what others say about you too.

5. Stay Consistent: Personal branding is a journey, not a destination. Stay consistent in your messaging, your values, and your actions. Your personal brand should evolve as you do, but the core essence should remain the same.

Remember, your personal brand is a powerful tool in your career arsenal. It's your secret weapon for standing out in a crowded job market, landing your dream job, and climbing the ladder of success. Harnessing it effectively can propel your career in ways you never thought possible.

Stay tuned as we explore each of these steps in more detail in our upcoming posts. Until then, keep shining, growing, and building your personal brand!

Remember, you're not just building a career; you're building a legacy.

Why Professional Writing is Your Secret Superpower in Career Growth

"Wait, hire a professional resume writer? But I can write, too!" If you've ever caught yourself tossing this question around, then join the club! It's a common enough query when you're busy building your awesome career. You might be navigating a job search, piecing together a new grad resume, or standing at the precipice of a thrilling career pivot.

Unleash the Power of Words

Welcome to the digital age, where words have morphed from being simple communicative tools into mega transformers of your professional persona. Like a carefully selected outfit that can turn heads, words can be your statement pieces, building your personal brand in an ever-competitive job market.

A professional resume writer is like your personal stylist in this world of words. They’ve got a sixth sense about what your audience wants and can tailor your narrative to be more than just appealing. They're wordsmiths who craft stories that resonate and engage, making your professional journey come alive.

You've Got a Friend in a Professional Resume Writer

We all have our superhero powers. You might be a whiz in engineering or a pro in project management. And while you might also be a decent writer, let's be honest, crafting an exceptional resume or an eye-catching cover letter can feel like you're trying to scale Mount Everest without a map. Enter: professional resume writer, your friendly guide on this challenging expedition!

These word-gurus not only have the ability to take your achievements and skills and present them like an award-winning story, but they also bring a vital external perspective. They can add that dash of objectivity, that sprinkle of clarity, and that hint of precision that could be the difference between your resume being the star of the show or just another one in the pile.

Riding the Wave of Trends

Fashion faux pas at a party? Embarrassing! An outdated resume or cover letter in a job application? Potentially career-stalling! Just like your wardrobe needs to keep up with changing fashion trends, your professional documents need to be in vogue too. Professional writers are the fashionistas of the writing world, constantly keeping an eye on changing styles and preferences. If you're using the same resume you did five years ago, it might be the equivalent of showing up to a trendy party in bell-bottoms and tie-dye. Ouch!

In a world where Applicant Tracking Systems (ATS) are as common as coffee machines in offices, your writer-pal understands the importance of the right keywords, strategic formatting, and all the behind-the-scenes details that could give your documents a VIP pass to the hiring manager's desk.

The Professional Writer: Your Career Superpower

Sure, hiring a professional resume writer might seem like shelling out extra bucks. But, think about it this way - it's like buying a first-class ticket for your career journey. A professional resume writer crafts narratives that capture your unique journey and ensure your story is heard loud and clear in the crowded professional arena.

So next time you're facing a major career move or want to turbocharge your job hunt, remember, you've got a secret superpower in a professional resume writer. They don't just write. They weave words into bridges that connect you to your dream job. And that, my friends, is why professional writing can be a game-changer in your career growth.

Remember, you’re not just investing in a service. You’re investing in yourself and your career, and that’s priceless. So, are you ready to embrace the superpower of professional resume writing and leap forward in your career journey?

Top 6 Proven Strategies to Turbocharge Your Job Search

Looking for a job can be a daunting experience, especially in today's competitive market. But with the right strategies in place, your job search can become a whole lot easier and more successful. Let's dive into five proven techniques to turbocharge your job search.

Discover the best ways to enhance your job search through our latest blog post, which features top strategies such as incorporating AI.

1. Streamline Your Resume

Your resume is your first impression, so make it count! It should be tailored to each job you apply for, highlighting relevant skills and experiences. Don't forget the power of impactful language and crisp presentation – they can make your resume stand out in the pile.

2. Leverage the Power of Networking

Remember, it's not just what you know but who you know. Attend industry events, join relevant professional groups, and don't be afraid to reach out to old contacts. Networking can open doors to opportunities that aren't publicly advertised.

3. Master the Art of the Cover Letter

A well-crafted cover letter can give you an edge over other applicants. It's your chance to show your enthusiasm for the role and the company, and to elaborate on your relevant skills and experiences.

4. Prepare for Interviews

Do your homework about the company and the role before an interview. Be ready to answer common interview questions and have a few questions of your own to show your interest.

5. Stay Positive and Persistent

Job searching can be tough, but staying positive and persistent can make a world of difference. Remember, every no brings you closer to a yes!

6. Embrace AI and Technology

In today's digital age, artificial intelligence (AI) and technology have become game-changers in job hunting. AI-powered platforms can help you discover job opportunities tailored to your skills and preferences and even provide insights on enhancing your resume. Additionally, many companies use AI for initial resume screenings, so optimizing your application with relevant keywords can improve your chances of being shortlisted. Remember, technology is a tool that, when used effectively, can significantly boost your job search strategy.

Ready for more in-depth tips and techniques, including leveraging AI for your job search? Don't miss our eBook, "Revolutionizing Your Job Search with ChatGPT: A Practical Guide for Job Seekers," your ultimate guide to a successful job search in the modern world. Get your copy here.

Crafting the Perfect Resume for New Grads

As a new grad, you have an exciting and challenging road ahead of you. You’ve just spent four years studying hard, learning the ins and outs of your chosen profession, and now it’s time to put that knowledge to use! One of the first steps in any job search is writing an effective resume. Here are some tips to help make sure your resume stands out from the crowd!

Writing Your Power Paragraph

The “power paragraph” is one of the most important parts of your resume. It is a brief introduction that provides potential employers with an overview of who you are and why they should consider hiring you. Keep it succinct; one or two paragraphs should do the trick. Make sure to include relevant keywords and phrases that pertain to your industry as well as any special skills or qualifications that set you apart from other applicants.

Highlighting Relevant Experience

Chances are, you don’t have a lot of professional experience under your belt just yet. That's okay – employers understand that! Focus on highlighting any relevant experiences or accomplishments from college or extracurricular activities in this section. Did you complete a summer internship? Did you lead a volunteer project? Did you participate in any research projects? Be sure to include these here! If applicable, include any awards or honors that demonstrate exceptional achievement.

Formatting & Layout Matters

Now that all of the content has been written, it’s time to think about formatting and layout. When possible, use clear headings and bullet points so employers can quickly browse through your resume without getting lost in a sea of text. Use consistent font sizes throughout the document, and make sure everything is easy to read by using plenty of white space between sections. Finally, be sure to check for grammar and spelling errors before submitting; mistakes like these can be deal breakers for potential employers!

Writing a top-notch resume can seem daunting at first glance—but it doesn’t have to be! With these tips in hand, new grads can craft resumes that help them stand out from their peers while also showcasing their unique skill set and qualifications. Remember to keep it succinct, highlight relevant experience, use keywords strategically, pay attention to layout details, and double-check for errors before submission – then watch those job offers roll in! If you need help crafting your new graduate resume, reach out to me here.

7 Tips for a Career Pivot

Are you looking for a career pivot and want it to be as successful as possible? Then check out these career pivot strategies.

If you're considering a career pivot, know that the best career change advice is the stuff that you feel in your gut. It can be challenging to think about change - change is hard for many of us but happiness in your career is worth a pivot if you feel like you are stuck or need a change.

1) Get clear on the “Why?” The answer to this question will be the foundation for your next steps. Are your skills no longer needed? Are you craving more work/life balance? Are you bored, and you need a more significant challenge? Determine the driving factors that will guide you; otherwise, you may land in a new spot with the same problem.

2) Spend some time on the “What’s Next?” What does the new job look like and not look like? Spend some time on job boards looking at what’s out there. This doesn’t mean you need to settle for what you see posted but rather use what you find to help you identify your desired position or career.

3) Look at your transferable skills, also known as “career capital.” These skills are critical to your next move. These are skills that you have that are valuable to employers across industries and functions. Some examples are project management, communication, management, etc. If you don’t have the skills you need for this new opportunity, start acquiring them now to make yourself more marketable.

4) Update your brand.  This includes your resume, LinkedIn, “elevator pitch” and the answer to “what do you do” when you meet someone, etc. You want these to focus on your new goals moving forward rather than what you’ve done in the past.

5) Network and make connections. Your connections may be able to refer you for entry-level roles in a new industry, which saves you a lot of time and effort in wooing recruiters looking through your application. And there's nothing prospective employers love more than someone vouching for the chance they're taking on you.

6) Do your research. When you’re shifting your career path, it’s essential to have some data under your belt. Success comes easy to the well-prepared, and we can all stand to learn a thing or two about preparation; if you’re interested in pivoting down a new path, set aside time to do some research about that field. The more you learn before you dive in, the better chance you have of enjoying the job later down the line. Also, the more information you have, the less likely you will be surprised or disappointed if something unforeseen arises.

7) Continuing education. You’ll likely need new skills to qualify for different roles when making a career transition.

Consider what your new career will look like. If classes or certifications are involved, it's a good call to check out what those milestones look like. When you come to the table prepared, your future self will be grateful for your hard work.

Unfortunately, online courses or advanced degrees can be costly. Budgeting can be an incredible source of stress. Glancing ahead at your next paydays, preparing for a lapse in income, and getting creative with your time might save you the hassle of chaos that comes with any transition.

Now that you've aligned your strategy, it's time to make this change come to life. Though a career pivot can feel like a balancing act, you are the one who gets to decide which hand catches the next ball. You work hard to play hard, and you might as well be somewhere doing something that you love.

Why would you need a resume writer?

Your resume is your passport to career success. Whether you are a graduate entering the job market for the first time or an experienced professional seeking new employment, this single document can dictate whether you advance to the next stage of the recruitment process or fall at the first hurdle. Due to the importance placed on your resume,  hiring a professional resume writer is an investment in your future success.

Hiring a professional resume writer can be an excellent investment. There are lots of advantages in hiring a resume writer, like saving time, reducing frustration, and creating a high-quality document quickly so you can get more interviews in less time. Hiring a resume writer is perfect for those who are busy and have no time to create a winning resume on their own, have tried writing resumes in the past but didn’t get interviews, have complicated backgrounds, or are changing careers. It is also helpful for people who struggle with grammar, spelling, punctuation, formatting, or finding the best keywords.

Most applicants settle and use resume templates because all they have to do is plug in their information, but little do they know that employers are looking for more than just basic information. A resume writer can make a significant difference.

 A resume writer is aware of the writing standards and expectations that hiring employers have. They create resumes that are unique and capture the hiring manager or recruiter’s attention. A resume writing expert writes about your skills, abilities, achievements, and contributions to quickly make a favorable impression. They create an engaging narrative that aligns your experience with the requirements of any given job opportunity and the hiring organization's broader objectives.

Resume writers know the correct words to use when listing the applicant’s qualifications, skills, education, and job histories. A professional resume writer prepares easy to read but impactful resumes. They give their clients a much better chance of having their resume read and receiving a call for interviews.

Resume writers ensure that your valuable skills and experiences are appropriately conveyed to the employer. They ensure that there are no errors and ensure that your resume is grammatically correct and in the preferred format. A professional resume writer can smooth out a bumpy work history and play on your strengths while downplaying any weaknesses.

Daily Job Search Activities

Many job seekers are diligently working on landing a job during the pandemic. With economic fallout and lockdowns affecting businesses worldwide, many people have lost jobs or are trying to find more stable work. Job seekers are using a variety of methods to try and find work. According to Jobvite.com, 35% of applicants hunt through social media.

Here are some things you can do to help you land that new job:

Take a skill assessment to help you determine your next targeted role. Doing so can help you:

●      Learn about occupations that are a good match for you

●      Decide where you need more training or experience

●      Identify the skills you bring to a job

●      Write personal, detailed resumes and cover letters

●      Consider new career options or fields

Prepare a resume - Prepare an eye-catching and accurate resume to show the employer what you bring to the table. Things to do to get ready:

●      Create a step-by-step plan before you start writing your resume

●      Check out sample resumes to get ideas

●      Focus on writing, formatting, and polishing your resume – be sure there are no spelling or grammar mistakes

●      Use tools like LinkedIn and Facebook to let your network know you are ready to work

Identify and apply for at least five jobs a day. Spend the time to ensure you are a good fit for each role by doing research, including:

●      Identifying companies that may be hiring in your field

●      Learning what businesses and industries are growing

●      Understanding how you can apply your skills in a new field

●      Focusing your job search on employers that share your values 

Sign up for alerts and notifications- To simplify your job search, sign up for email notifications, so you’ll know as soon as an available job is posted that matches your preferences. Here are the “do’s” to create a job alert or notification:

●      Create daily alerts

●      Be specific in categorizing job notifications

●      Specify the preferred location for desired jobs

●      Open Job Alerts when notified and tailor your resume and cover letter to each role.

Why is a cover letter important?

When a company receives your application, the cover letter will be the first thing they'll see. Your resume is likely going to go in a pile with the rest of the other applicants. That is why when applying for a job, a great cover letter is one of the most important things to have. In the letter, you need to have excellent communication to get your point across and show why you are the best applicant. You need to show your potential employer how hardworking and deserving you are.

Putting a resume together is tough by itself, and it may be tempting to skip the cover letter. But, with all job applications, you should also include a cover letter.

So why should you include a cover letter with your resume? 

A great cover letter can help you to land an interview. Cover letters can help build a good first impression in an employer's mind. The letter will showcase not just your knowledge but also your achievements and skills - these things need to be targeted to your desired job. This will give the employer a good impression since he or she would know if the experience and knowledge you have about the job are sufficient. When you write a letter, it is essential to ensure that it is also free from any grammatical and spelling errors.

Your cover letter must explain your capabilities and responsibilities in previous jobs related to the open position while highlighting your skills. This does not mean that you will include all your past experiences. Instead, try to emphasize only those experiences that are related to the job you want. This is something that can increase your chances of being chosen for the position.

The cover letter acts as a sales tool and encourages the hiring manager to read your resume, which means that it sells you and what you have to offer to the company. Don't make the mistake of either opting not to write a cover letter or writing a lackluster one. Help set yourself apart by creating a cover letter that connects.

Employers tend to be more interested in resumes with a cover letter because only a few applicants take the pains to submit one. If you do not want your resume to become a part of the building heap of rejected resumes, consider including a cover letter when you apply.

How to stand out in a busy job market

In a fast-paced world, where time is always a concern, making an excellent first impression plays a critical role in any job search. Your resume should instantly showcase an enticing appearance that stands out to your potential employers and helps you get noticed.

YOU are what makes your resume stand out—your unique background, qualifications, and skill set. The trick is to convey that information in a way that appeals to your possible employer.

Your resume should contain impressive and precise information about your qualifications and skill set relevant to your desired job. You should share your professional attributes, experiences, and accomplishments. Be sure to lead with phrases that start with strong adjectives or adverbs.

Here are a few critical things for you to focus on to make your resume stand out.  

1. The resume should be concise. Emphasize your skills and experiences by using bullet points. Long, drawn-out sentences are boring to read, and when a hiring manager is staring at a table full of resumes, they do not want to read long-winded sentences. You have to ensure that you can immediately catch the reader's attention and portray the professional image required. Anyone should be able to understand your key accomplishments, skills, and career progression in 30–60 seconds. Be concise and to the point. 

2. Your resume should tell your story. Focus on creating a powerful profile that highlights your value-added skills and qualifications. A hiring manager is interested in the skills and qualifications you can bring to this particular role. Once someone finishes reading your resume, he/she should have a grasp of your career progression. In short, they need to know your story. 

3. The resume should be relevant. Hiring managers hate to read resumes that aren’t targeted to the open position. It's boring and adds no value. Highlight your experience and your value-added skills that you can bring to the job by using quantitative examples as much as possible. Interviewers are looking to hire someone to solve a specific set of problems – show how you can relieve their pain-points.

4. Relevant skills and experiences should be highlighted. This means you need to study the job descriptions in detail and make sure your resume matches the description. Turn your resume from a boring one into an achievement-based resume focused on highlighting real-life examples.

 Creating a strong resume highlighting your achievements and real-world experience tied to the job posting is the best way to get noticed by your potential employer. If you are finding it difficult to sell yourself, reach out today.

Goal planning in 2020

How to pivot your plans in the middle of a pandemic.

I  started the year using the Cultivate What Matters PowerSheets. I loved them. I felt like the prep work, and monthly prompts were great, and I was making a lot of progress on my goals in January, February, and March. Then our state went into lockdown due to coronavirus. The kids came home from the sitter and school… the new puppy had been home for ten days. Then my husband was laid off, and one of my freelance clients went through a reorganization. My beautifully laid plans blew up in my face. 2020 has been similar, or worse for so many. Sometime in April, I threw my PowerSheets away. I have always been a paper planner girl and a goal setter. Yet, somehow my usual things just weren’t working for me this year. Facing a global pandemic and not knowing what would be happening in a day, a week, a month, or even a year made me feel like I couldn’t make plans.

Here we are in July, halfway through the year, and a lot of what I have accomplished is not what was on my goals. I finally sat down in June and set up a Trello board for some targets. I kept them simple, with some weekly, monthly, and quarterly ideas noted. Only one thing is listed for next year so far – a family vacation. I desperately hope we can take one! If you are struggling as well, here are some things to help you with managing goals during a pandemic.

1. Revisit any previously established goals. Whatever you thought you would do in January is likely not going to happen now. You don’t have to throw them all out like I did, but do revisit them and see what still makes sense. Keep what makes sense, but let the rest go without guilt.

2. Develop NEW goals – based on where we are now. Things are vastly different. Maybe you just need a weekly goal to decide if you are doing in-person, virtual, or homeschooling for the year. Or perhaps you need a goal to have a little time to yourself once a week. If you are like me, you need a goal to get enough water daily and move your body. Many of my goals have fallen back to the basics of caring for myself and my people the best I can during this time. It’s ok if your goals seem small. Baby steps and self-care are the only things getting us through over here.

3. It’s ok to do the minimum. If you threw your goals out, don’t feel bad. It’s perfectly acceptable to make goals for daily things you have to get to – shower, brush your teeth, eat well, move your body. Those are accomplishments in these times! Be proud if you can get that much done, and if you don’t get them done,  know you are not alone! These are not normal times, and for us, goal planner peeps, it is tough to feel like we aren’t making enough progress. I urge you to focus on this as a season and let go of the guilt. Now is the time to manage expectations (I’m looking at you all your perfectionists and enneagram type 1s) and focus on what we CAN do.

4. Focus on shorter-term goals during this season. A daily top 3, a weekly shortlist, maybe a monthly plan. We don’t have to have a five-year plan today. I’m telling myself this as much as I am saying it to you.

I hope you can find peace in the planning process during this unusual season of life. It is bringing more challenges than a typical year, but I also have enjoyed the slower pace, and more family time we have found.

Little-known ways to optimize your LinkedIn profile

Whether you are on the job hunt or just keeping up with your personal brand, using LinkedIn is a great way to network and maintain business connections, especially amid the COVID-19 global pandemic. This social network focuses on professional contacts and networking and is the perfect place to highlight your skills while you connect with colleagues and recruiters.

Use the banner image

You could keep the standard banner image that LinkedIn provides – but you aren’t boring. Use this prime real estate to highlight who you are. Have a photo of you up on stage speaking? Use it. If you have a website, you can use the same key visual here for some instant recognition and connection. You can also create a LinkedIn image in Canva for free. The recommended pixel dimensions are 1584 x 396 pixels.

Get a professional headshot

Using a professional photo can increase your views by 14 times over those with no picture on LinkedIn. Cropping out the groom at your wedding or zooming in so we can’t see your best friend won’t do, though. No drinking, smoking, or other shenanigans, either. You need a professional headshot because LinkedIn is a professional social network. Good news, though! If you don’t want to pay for a headshot right now, you can fake a good one for free. Be sure the image you upload is at least 200 x 200 pixels, or you’ll end up with a pixelated mess rather than a smiling portrait.

Be creative with your headline

You don’t have to use your current job title as your headline; you shouldn’t be doing that. Your headline is valuable real estate, so use it wisely. Tell people what you do, share your value, and use keywords because the headline is searchable. There is a limit of 120 characters, so be wise with your word use.

Build a better about section

This space is perfect for your elevator pitch. Use keywords that might help recruiters find you and highlight your skills. This space tells the reader who you are and what you do. Make it stand out with a short bio and tell a story. You can use 2,000 characters in this space – make it shine!

Share your employment history

Your employment history should include a wrap-up and highlight of your past positions but doesn’t have to be a copy/paste from your resume. Share your value, explain your most exciting projects, talk about your services, and use the media spaces to share your work. Be sure to include keywords as they can help your search ranking.

Include your contact info

Complete your contact information for higher search ranking and ease of connection. Be sure this is kept up to date with your correct email, website link, and phone number. If you have a portfolio or blog, you can also link them here.

Request recommendations

Recommendations could be one of the most critical sections of your profile. It is excellent to have at least five recommendations, but more than five works as well! These testimonials give others an idea of what it would be like to work with you and are incredibly valuable, especially if you are trying to get a new job.

List your skills and get endorsed

You can select up to 50 skills, and your network can endorse you on these skills. When someone endorses you, it helps prove that you are an expert and boost your profile ranking. Select your top three skills to highlight in this section, as well.

Customize your profile URL

Customizing your URL is a simple way to ensure your profile can be shared easily by you and others. Simply click “Edit public profile & URL” and type your desired address. Tip: Make this your name or a shortened version of your name and keep it professional.

Produce content

You might think all of that effort you just put into making your profile stand out should be enough… but it isn’t. You can’t stop with a one-time edit of your profile. Creating content is one of the best ways to expand your network and get noticed. LinkedIn allows you to post articles, text, images, links, and videos. Time to start creating!

It should go without saying, but now that you’ve used these tips, you have to connect, connect, connect. Join groups, connect with colleagues and industry professionals, and keep your profile updated regularly.

Why do you need a personal brand?

A personal what?

I hate to break it to you, but you’ve already got a personal brand. A cohesive personal brand is more important than ever – and having a strong personal brand can help you in both your career and personal life. Personal branding applies to everyone, and if you are on social media spaces like LinkedIn, Facebook, and Instagram, you already have a personal brand. Do you like what your brand says about you? Would a potential employer? What about a possible date or friend?

What is a personal brand?

A personal brand is how you represent yourself online and in-person. Have you spent any time thinking about how your name appears online? If you do a Google search on your name, what happens? If you don’t find anything, that is a sure sign your brand is weak. Or even worse, maybe there is some not so flattering stuff out there! Having a strong personal brand can help you stand out from the crowd, especially if you are job searching. Showing that you are a thought leader is one way to accelerate your branding. That could be through blog posts, LinkedIn posts, and posts on other social media.

Why is personal branding important?

Your brand shows what you’ve got to offer the world – what value do you bring to the table? Your knowledge, experience, and authenticity are what make you stand out to potential employers and others who might be looking you up online.

Five tips for personal branding success

1.    Be yourself! Your authentic self is who people want to see. Think about what differentiates you from the crowd. What makes you unique? You can amplify your brand using what you already have – be that an extroverted personality or a detail-oriented nature, showcase your natural strengths.

2.    Claim your name, claim your name. Beyonce jokes aside, get your name on every social platform even if you don’t plan to use them right now. You don’t want to join TikTok down the road and find some other person has taken your name.

3.    Provide value. Answer peoples questions, create blog posts or LinkedIn posts, promote other colleagues in your industry, share valuable content, and engage authentically.

4.    Post regularly. Don’t be a lurker. Go ahead and post about that cool project you’re working, or the excellent book you are reading. Share behind the scenes details and let people know what is going on with your work and life.

5.    Be clear and consistent. One of the things I like to do for my clients is to create a brand board for them – this is helpful for business owners but also job seekers as well. The colors, fonts, and inspirational images help you develop a personal style and individual brand and enable you to create a consistent look and feel across your social media.

Ready to work on your brand?

I’ve got packages for job seekers and businesses who are need help creating or solidifying their brand. Let’s connect!

My top five business tools

I’m sharing my top five business tools that help keep me productive, inspired, and on time. I have to tell you first that I am an Enneagram type one. If you haven’t heard of the Enneagram, you need to check it out! I have learned so much about myself and others through this personality test. If you don’t know much about type ones, we typically like lists, planners, and organization. That fits me completely! So some of these recommendations might not work for you, but I recommend trying them out to see, most of these tools are either free or have a free trial.

1.     My first recommendation is Trello. Oh Trello, how I love you! I have one board for my weekly projects and tasks and one for organizing my business content. I’ve also used Trello for editorial content planning, homeschool planning, evacuation packing lists, tracking a job search, and so much more! Trello is a tool that lets you organize your projects into boards, and into the boards, you can add cards. You can collaborate with your team (or your significant other, hello online to-do list!).  It allows you to assign due dates and send you reminders. You can color code, add checklists, photos, and template cards, too. It is truly my favorite way to stay organized and on top of tasks. There are tons of integrations and “power-ups” that make Trello an excellent way to track just about anything.

2.     Slack is useful for team messaging and work communications – it is a bit like the old school AIM messenger for those you can remember back that far. You can set up channels, projects, and teams, and it’s all easily searchable, so you never lose a conversation again. Slack brings remote teams together in a way that lets you create a virtual coffee cooler and encourages real-time collaboration and engagement.

3.     Long before COVID-19, I started using Coffitivity to simulate the sounds of being at the coffee shop while I worked – without actually having to haul my laptop to the local café. I often struggle to work in total silence but also can’t stand music or podcasts while I am trying to write. Enter Coffitivity. The perfect hum of background noise without being distracting.

4.     Webex is a secure tool that allows you to set up video chats with clients, friends, or family. Working at home means we have to find new ways to connect, and this hassle-free video conferencing tool is such a lifesaver. I’ve been able to communicate for free for up to 50 minutes of talk time, and it’s been so great.

5.     Don’t laugh at this last one! I can’t live life without my Plum Paper Planner. I’ve customized my planner so that I have a page for each day that allows me to track meetings, body and wellness, gratitude, my top three priorities, notes, and more! I keep track of all of our appointments in iCal too, but something about writing things down just makes it stick for me.

I hope you’ll take the time to check out some of these tools and that you find them helpful for boosting your productivity and connections.

Seven ways I stay sane while working at home

Due to COVID-19, a lot of you might be working at home consistently for the first time in your careers, and it is an adjustment… especially if you are also “crisis schooling” your children on top of trying to be productive at work. I’ve been working at home for the last seven years – so I figured I’d give you my best tips for staying sane while working at home.

1.  Find a place to set up a dedicated workspace. My office is in what would typically be a formal living room, so I don’t have a door, but it still works out most of the time. Having my own space to work is a key to my sanity. My husband and I shared an office for about a month, and let me tell you – it was not good!

2. Plan your morning routine. Yes, you could work in your pajamas, but if you do that for very long, you will start feeling like a sloth. I promise it is worth it to get up, shower, and put on (comfy) clothes in the morning. You’ll be more productive, and you’ll feel better.

3. Take breaks. It is easy to sit and become engrossed in work and spend more hours at your desk than you usually would. In the short-term, that might work, but in the long-term, it leads to significant burnout and resentment. My advice? Don’t eat lunch at your desk, take breaks when you need them, and get out to see actual daylight when you can.

4. Find a way to connect with your colleagues, even from your remote office. It isn’t quite the same to do calls over the phone or via video chat, but it is better than nothing at all. You can even set up a time to just chat and catch up – like a virtual happy hour.

5. Make a plan for your days – I like to time block and do my work in batches. I tend to batch email responses, writing time, and time for intense projects or brainstorming. By time blocking, you are less likely to sink into the vortex of the internet and more likely to find a balance and stay productive.

6. Communicate with your family or roommates what the expectations are  - and when you need uninterrupted time. I have a handy little light on my desk, and I can turn it to red when I am on a call. Everyone from my husband to my six year old knows that they shouldn’t interrupt me when the light is red. It doesn’t work 100% of the time, but it helps keep the distractions to a minimum!

7. Know when to walk away. You could sit and work all night but you shouldn’t. Set a start and end time to your workday and stick to it unless there is a real emergency.

One bonus tip for the parents out there- If you have children at home with you during this pandemic and you feel guilty that they aren’t getting as much attention as they normally would, or you are phoning in the school work, or they are getting way to much screen time - let it go! No guilt allowed during these days where we are trying to balance it all as parents, employees, and friends. This won’t go on forever and they’ll be just fine.